ERIC QUANG GELB

It’s always been my belief that live, branded entertainment - specifically, character-driven experiences - are the beating heart of IP. 

 

I’ll never forget when a trainer in my first theme park gig said “[our work] will always be seen as unimportant because we don’t directly generate revenue”. Though we aren’t a snack you mobile order, something on a screen, a toy you buy - our value is immense (in conversion alone). Guests buy a t-shirt with our character on it - maybe even mom, dad and grandpa do, too - for the sole purpose of all getting a “matching” photo with said character. When the priceless moment of their 3 year old hugging Elmo doesn’t get captured on their phone, they buy the photo captured by our photographers. These experiences often serve as young people’s first foray into live theatre, and spark a lifelong love of the arts.  

 

My journey with characters started when I was 15, owning a birthday party character company out of my basement in Michigan. Now... 

 

My true dreams, talents and aspirations? 

1. Arena/large venue national tours

2. Character debuts (collaborating with animators, designers from day 1) 

3. VIP/Meet & Greet Experiences

 

Every pose, fabric swatch and eyeshadow shade… it’s critically important to me. Let’s build character together. ;) 

​

AREAS OF FOCUS​

• Traditional Stage Shows (Touring + Residency) 

  • 90, 60 & 30 min run times​

• Location Based Entertainment

  • Producing

  • Theatrical Operations Management

  • Character Training

• Experiences, Shows and Parades​​

  • Dining

  • Character-Driven Opportunities + Meet & Greets

  • VIP

  • Short-form Stage Shows